If you are building a new development in Queensland or the ACT, PropertyMash is here to help. PropertyMash is Queensland’s and the ACT’s No 1 new property portal, featuring over 500 new projects for sale. In the key markets of Brisbane, Canberra, Gold Coast, Sunshine Coast, Townsville, Cairns and Toowoomba, we list more projects than any other site.
But we offer far more than just an online advertisement. Our team of journalists write detailed project reviews which go far beyond the normal marketing overviews to provide modern day buyers with the insights and analysis they are searching for. Our featured articles resonate with modern day buyers in a way your traditional REA or Domain advertising does not. As a genuine 3rd party influencer, our content reinforces the key USP’s of your project and generates leads and closes sales.
As the industries only content marketing platform, PropertyMash.com offers a broad range of ways to engage with buyers at different stages in the home buyer journey. PropertyMash.com is a modern portal made for the modern buyer.
PropertyMash also have a complete suite of leading products and services to assist Developers and Agents in project marketing. Industry leader Brightfox who has developed CRM software, App’s, Touchscreens and Agent Portals for over 25 years, is now a part of PropertyMash. To learn more about the full range of products and services Brightfox can offer please visit www.brightfox.com.au.
FREE reviews on PropertyMash!
Like cars, hotels, and restaurants, consumers want to read impartial third-party reviews on a property before they buy it. In fact, about 92% consumers read online reviews before making a purchase and 40% form their opinion by reading just one to three product reviews.
If your project hasn’t already been reviewed by our journalists, register it here.
If your property has been reviewed click here to download the PropertyMash review badge and display it proudly on your marketing material.
Update to Premium Projects
We receive over 40,000 individual project views every month, driving huge amounts of website traffic and leads to projects listed on our website, but are you maximising your exposure and the number of leads you can generate? Premium projects receive over 8 times more page visits than a standard listing, providing huge exposure and generating more leads. In fact the cost of a lead through PropertyMash is the industries lowest, offering a cost effective lead generation source whilst also delivering huge online promotional benefits through our original content.
Websites, CRM solutions and more
Our sister company Brightfox is a technology company specialising in property – they have helped hundreds of developers sell their products. Brightfox offers the industries best CRM for project marketing, display suite touchscreens, App’s and agent portals.
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Just like journalists from newspapers and national magazines, PropertyMash journalists don’t need permission to write about different topics and news stories. They do however try to make their content 100% accurate so will, where possible, ask stakeholders to fact check an article or property review.
While we always want to correct factual changes, in order to maintain the chatty language and relaxed tone of voice, PropertyMash journalists will not make changes to:
- Wording. We will not add in flowery marketing language or change wording that is factually correct. At PropertyMash we write as if we are explaining our story to an out of town relative or friend, with relaxed informal language. Cutting through marketing jargon to make our content easy to read and understand.
- Distances and timings. Please do not ask us to change 10 minutes to five minutes if it is incorrect. We go by what Google Maps says, so we will not publish fictional timings.
The aim of PropertyMash articles is not to write anything negative about a property or development, but to provide a balanced source of information to supplement marketing materials the developer or real estate agent provides.
“People read reviews on a product if they are looking for a reason not to buy it. But PropertyMash doesn’t give them that. What sets their articles apart from other property sites it that the reviews they write are not a sell, the honesty about the projects is never negative, they are always fair and well balanced — it just makes them authentic and seem very trustworthy”. Dean Borecki, Ray White.
Please note this guide also applies to clients advertising in the magazine or online.